Bold. Modern. Heritage with intention.
Modern Moroccan food concept
Zellige is where identity becomes flavour.
Where food becomes belonging.
Our Values
Zellige is a celebration of Moroccan identity in all its layers.
Born between cultures, we honour the richness and diversity of Moroccan cuisine through a modern London lens: shaped by heritage, travel, memory and reinvention.
Inspired by the women who cooked before us, centuries of exchange and the craftsmanship behind Moroccan food culture, we believe Moroccan cuisine deserves the same refinement, creativity and recognition as any global cuisine.
Rooted in tradition yet driven by curiosity, Zellige creates bold, vibrant food experiences that reinterpret familiar flavours for a new generation bringing people together through flavour, culture and identity.
Our products are carefully sourced and handcrafted with seasonal ingredients.
Our Moroccan bread and preparations like sellou, onion tfaya, tagines and sauces
are made in-house at our kitchens based in Hackney.Collabs & pop up soon
Looking to bring something original to yourspace or event?
Zellige partners with cafés, bakeries, brands and creative spaces for thoughtful collaborations rooted in modern Moroccan flavours.
Whether it’s a bakery special, a café takeover, a private celebration or a brand event, we love creating experiences that bring people together through bold, vibrant food.
Available for:- Pop-ups & residencies
- Bakery & Café collaborations
- Private celebrations
- Brand & corporate events
Meet our Founder
Zellige was founded by Nadia Echchihab, a Moroccan-French creative born in Casablanca and raised between cultures. She has been based in London since 2017.
After 16 years in the Tech world, she formally re-trained in boulangerie at Le Cordon Bleu London in 2025 and created Zellige as a way to reconnect with her heritage and reimagine Moroccan flavours through a modern, creative lens.She’s passionate about bread, viennoiseries… and her cat Jalapeño (very Moroccan indeed). Lastly, she’s convinced Moroccan cuisine deserves a place in the London food pantheon. It's time to reclaim the narrative and show off Maghrebi cuisine!
People that tasted Zellige
“The sellou bun is so delicious and innovative! The orange blossom topping is surprisingly light and complements the nutty crumble. The bun itself is so flaky. Love the sweet and nutty combo, so addictive!”
— Jade Siu
“I've been enjoying Nadia's baking since day one. Her bread and pastries have always been excellent but watching her dedication and growth into the Chef she is today has truly been inspiring.”
— Michaela Pleskova
“I absolutely love the orange blossom frangipane msemen. They were served with spiced poached pears and topped with nutty sellou. Filling, original and something quite unique in London (and I go to a lot of bakeries and cafes!)”
— Carin Thuresson
Zellige - Modern Moroccan Food & Craft - East London
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